Media.

  

Types of Adverts: Worksheet

Identify an advert for each category. . . include a still image from it and a link

The genre of advertising:

Realist.

 

Describe the advert:

a.   How has it been made (e.g. original photography, animation, etc.)? I believe the advert has been made using original photography or Photoshop photography.

b.   What images have been used in the advert? A perfume bottle, waves, rocks, flowers, and starfish.

c.   How have they been treated/enhanced? The background is blurred to emphasize the look of the perfume bottle. The objects surrounding the perfume look to be smoothed out.

d.   What colours have been used? Blue, white, grey, gold, and yellow.

 

 

Now comment on:

a.   Target audience? Women.

b.   How effective is it in your opinion? Quite effective as it makes the perfume bottle look alluring.

c.   What are the reasons for your opinion? The flowers, beach, and sun make you feel warmth and happiness making you want to reciprocate those feelings with the perfume.

d.   How would you change it? I wouldn’t.

e.   Describe an idea for a follow-up advert? Bring out similar adverts with different backgrounds to match with different perfumes.

 

 

The genre of advertising:

Anti-realistic narrative.

Describe the advert:

a.      How has it been made (e.g. original photography, animation, etc.)? A mix of photography and animation.

b.      What images have been used in the advert? A kitchen setting and animated penguins.

c.       How have they been treated/enhanced? It looks ever so slightly dulled down to pair with the dull-looking penguins.

d.      What colours have been used? Brown, black, white, yellow, pink, red and green.

 

 

Now comment on:

a.      Target audience? Younger generation.

b.      How effective is it in your opinion? Partially but not entirely effective.

c.       What are the reasons for your opinion? It’s irrelevant and doesn’t really speak to any audience too much.

d.      How would you change it? Brighten it all up and add something more to tie it to something better.

e.      Describe an idea for a follow-up advert? The penguin family is somewhere else.

 

 

The genre of advertising:

Hard sell.

 

Describe the advert:

a.      How has it been made (e.g. original photography, animation, etc.)?  Animation and text.

b.      What images have been used in the advert? A lot of clocks.

c.       How have they been treated/enhanced? They are really bright.

d.      What colours have been used? Green, yellow, pink, white, red, green and black.

 

 

Now comment on:

a.      Target audience? Young adults.

b.      How effective is it in your opinion? Quite effective but could be better.

c.       What are the reasons for your opinion? The 50% off should be bigger to better grab your attention.

d.      How would you change it? Make the 50% bigger.

e.      Describe an idea for a follow-up advert? Things on sale.

 

The genre of advertising:

Series.

Describe the advert:

a.      How has it been made (e.g. original photography, animation, etc.)?  Animation.

b.      What images have been used in the advert? A Coca-Cola bottle outline.

c.       How have they been treated/enhanced? They have been imported onto a suitable background.

d.      What colours have been used? Red, white, and black.

 

 

Now comment on:

a.      Target audience? Teenagers.

b.      How effective is it in your opinion? Slightly alluring as it's Coca-Cola but overall, not that effective.

c.       What are the reasons for your opinion? It could be more interesting and informative.

d.      How would you change it? Add more information and interesting things.

e.      Describe an idea for a follow-up advert? A different drink bottle outline.

 

 

The genre of advertising:

Public information.

 

 

Describe the advert:

a.         How has it been made (e.g. original photography, animation, etc.)?  Photography and Photoshop.

b.      What images have been used in the advert? A woman’s face, a house, and a police badge.

c.       How have they been treated/enhanced? The face appears to be smoothed out.

d.      What colours have been used? Brown, black, beige, white, green and red.

 

 

Now comment on:

a.      Target audience? Homeowners.

b.      How effective is it in your opinion? Slightly effective.

c.       What are the reasons for your opinion? It’s telling you the information but not what will happen if you don’t follow the information.

e.      Describe an idea for a follow-up advert? What will happen to burglars if they are caught. 

Formal elements: Following a photography session, we learned about formal elements and found some information about them. We did a worksheet and found examples for it.

My photography personal photos. 

During this class we ventured to the photography studio, once there, we were shown the general lay of the land and how to behave in the studio. Upon gathering an understanding of how to use such, we were all allowed to use the facility to take our own pictures of each other.

I like the lighting in these pictures to an extent; however, I don't like how it accentuates the orange in my hair. 

The lighting is quite bright white lighting called 3  point lighting. 

The image could be improved by improving the background by adding a scenic backdrop. I could also adjust the color band to make my hair look for like my actual color. 

Halloween:

What is the history behind Halloween? Halloween originates from the ancient Celtic festival of Samhain. The Celts believed that during this festival the boundary between the living and dead became blurred and the souls of the dead returned. To ward off evil spirits the Celts; lit bonfires, wore costumes, and told fortunes. 

Find some images associated with Halloween, what is the tradition behind them?

Trick-or-treating: Originated from the medieval practice of 

“ souling ", where poor people would go door-to-door on All Souls' Day, offering

 prayers for the dead in exchange for food.

The Irish carved faces into turnips to ward off evil spirits. When the Irish and Scottish came to America, they found pumpkins and began carving them into jack-o'-lanterns instead.

In the Middle Ages, black cats were considered a symbol of the Devil. Centuries later, people began to believe that black cats were witches' “familiars,” supernatural entities that would assist in their practice of dark magic.

Spiders supposedly assisted witches in casting spells and eating a black spider between two slices of buttered bread gave a witch great power. However, medieval superstitions say that if you see a spider on Halloween, it's actually the spirit of a dead loved one watching you.

Many young women especially believed that Halloween was the best day for divination and would often seek out fortune tellers to find out the names of their future husbands. This mashup of traditions and beliefs across millennia led to witches becoming a symbol of a holiday celebrating the macabre. 

Vampires evolved from the various traditional beliefs that were held throughout Europe. These beliefs centered around the fear that the dead, once buried, could still harm the living.

Which ones do you dislike? 

I personally dislike spiders because I hate spiders.

Which ones do you like?

I like them all and the traditions and history that stem from them all.

My favorite Halloween film is Coraline. To sum the movie up, while exploring her new home, Coraline discovers a secret door, behind which lies an alternate world that closely mirrors her own but, in many ways, is better. She rejoices in her discovery until Other Mother and the rest of her parallel family try to keep her there forever. Coraline must use all her resources and bravery to make it back to her own family and life.